Friday, December 21, 2007

Retailing in MLM

If your MLM product is NOT SELL-ABLE
to the general public...


Think about it...

Would you buy a sandwich shop if the sandwiches were not sell-able?

Would you buy a gift shop if the merchandise was not sell-able?

Would you buy a health food store if the products were not sell-able?

Are you in MLM or are you in BUSINESS?

The Cash Flow Strategy BEFORE you WASTE
another dime in a thinly disguised pyramid scheme.

Mike Stokes
The Cash Flow Strategy

Friday, November 23, 2007

Thought For Today

It's hard to beat a person who never gives up.

-- Babe Ruth

Mike Stokes
Baton Rouge, LA
FREE Magnetic Sponsoring Videos

Thursday, November 22, 2007

Are you better off today?

Thanksgiving Day is a perfect day to ponder where we are...

So here goes.

In 1980 on the presidential campaign trail,
Ronald Reagan asked Americans,

"Are you better off today than you were four years ago?"

The answer that most people silently gave themselves is a

very big reason Mr. Reagan won the American Presidency
twice - and big.

This is a consequential question for us as network marketers also.

Starting a little business of one's own is no trivial thing.

So think back a moment...

To six months ago.

Assuming you intended that the business would make

you better off in say six months (at least)...

Did that happen?

If not, how can you change that?

From Kim Klaver's Blog


Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

Tuesday, November 20, 2007

The Box, or "Why You're Not Wealthy"

Everyone lives in a box.

Your perception of "how things are" is your box.

Own a house?

It's in your box.

Got kids?

They're in your box.

Earning $43,565 at a job you don't like?

That job is in the box.

So is the $43,565.

Here's what else:

If you believe you have to work hard to be successful...

...that hard work is in your box, too.

If you think that you're not wealthy because of your lack of education...

...that lack of wealth is in the box.

Along with your lack of a college degree.

It's all in there.

Everything you have and accept as "how things are" is in the box.

Now, here's what's also true...

Everything you want from life that you don't already have... outside your box.

And the "odds" --

in terms of the percentage of people who make the choice --

the "odds" are that you will never get to have what you want
simply because your wants aren't powerful enough to overcome
your insecurity of being outside the box.

Get that.

Because that's the only thing keeping you from getting
what you want: the insecurity, the fear or the anxiety
of doing the things that will bring those goals
INTO your box.

Thus, success is simply a choice.

So, why aren't you wealthy already?


Because you haven't chosen to BE that person.

You're busy staying in your box.

In fact, maybe you've decided not to be wealthy.

You might think, "Tony who would decide not to be wealthy?"

Well, you probably didn't say "I've decided not to be wealthy"....

But if you're not wealthy it's because you have
made the choices that do NOT lead to wealth.

And it's really the same thing.

You are where you are because --
either through action or inaction --
this is really where you wanted to be.

In fact, some of you are reading this right now and
you're appalled that someone should say such a thing.

That someone would suggest that your "not being wealthy"
has been a choice on your part.

You might even have a lot of "monkey chatter" going
in your head right now listing all the perfectly
good reasons why not being wealthy is not your choosing.

And here's the catch:

The reasons you give yourself for why you're not rich is
the stand that you've taken against becoming wealthy.

If you are not wealthy, you will be defending your decision
to remain in your current state EVEN AS YOU READ THIS.

If you don't believe it...

Stop right now and listen to your mind chatter.

Fortunately, the solution is quite simple.

Understand that you cannot get to where you want
to go with the same quality of thinking that
created your present situation.

Change your thinking and decisions and you change your life.

Get out of the box. Wonderful things are waiting.

Tony Rush
from the MillionDollarMindset blog

Tony Rush is a home-based entrepreneur living in southeast Alabama

with his wife, three sons and a dachshund who doesn't know he's a
dog. You can learn more about working with Tony and the impact of
his products at

This article may be redistributed provided that author information stays

intact. Copyright 2007. All right reserved.

Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

"What got you here won't take you there."

Friday, November 09, 2007

Get Rid of the Frogs

"When shall I entreat for thee, and for thy servants,
and for thy people, to destroy the frogs from thee
and thy houses?" (Exodus 8:9)

Have you ever wrestled with one of those problems
that stubbornly refuses to go away?

It seems to be immune to all solutions.

You swat at the thing in every conceivable way,
but instead of being eliminated, it expands and
multiplies until it's wildly out of control.

An Egyptian pharaoh faced just that kind of problem,
the Bible tells us, thousands of years ago.

He was in a hot dispute with God over the future
of the Israelites, and as a result of that dispute,
he woke up one morning to find his country

swarming with frogs.

Slimy, smelly, hopping-all-over-the-place frogs.

It was a serious problem.

I'm not talking about a frog or two in the front yard.

I mean frogs were everywhere --
in their beds, on their tables.

Big old frogs in the ovens.

Little bitty frogs in the bread dough
and the drinking water.


Frogs in your hair.

Frogs in places you wouldn't even want to think about!

Then God made a move.

He sent His man Moses in to Pharaoh to ask,
"When shall I entreat the Lord to get these
frogs out of here?"

Do you know what Pharaoh said?


Can you imagine that?

He could have said, "Right now! Today!"

But instead he decided he'd spend
one more night among the frogs.

You say, "That's the stupidest thing I ever heard."

Why in the world would he do it tomorrow?

I don't know.

Probably for the same reason you want
to wait until tomorrow to get saved
or healed or prosperous.

Here's what I want you to notice.

When Moses asked Pharaoh that question and he answered,
"Tomorrow," Moses said, "All right."

"So that you know there's a God in heaven,


Let me ask you this:

How long are you willing to let that
persisting problem harass you?

When are you going to get rid
of the frogs in your life?

Do you realize they'll stay around
as long as you'll let them?

They'll be there until you finally make
a quality decision to go with the

Word of God and get them out.

Why don't you do it today?

--- Kenneth Copeland

Mike Stokes
Panama City Beach, FL

The Key to the Puzzle:
The Cash Flow Strategy

Monday, November 05, 2007

It Doesn't Matter!

Know what doesn't matter (in network marketing)?


Know what "it" is?

Take your pick of the following "its":

Having the (really, no kidding, you can prove it) best product.

Having the (really, no kidding, you can prove it) best comp plan.

Having the (really, no kidding, you can prove it) best people
who ever ran a network marketing company in the history
of the world.

None of that or those matter.


One thing and one thing only matters.

You SELLING your product successfully and enrolling
business-builders in/on your team who do the same
or better.

That's it.

That's all.

"Well... you've got to have the best product,
and plan, and people to do that."

NO you don't.

Look around—in and out of network marketing.

The MOST successful business enterprises you can name
DO NOT have the "best" anything... except sales.

Yes, I know... I know...

But tell me please...

What are you "after" in your business?

Sales (which is what you are paid for)
is where the rubber meets the road.

Without that, you're driving a parked car
(even if it is a $1.2 million, 248 mph
Bugatti Veyron 16.4).

BTW, the best selling car in the world is
the Toyota Corolla with 35 million sold.

Hardly "the best" automobile in the world.

From - The Fogg Report
By - John Milton Fogg

Mike Stokes
Destin, FL

The Secret to the Puzzle:
The Cash Flow Strategy

Saturday, October 27, 2007

"I Can't Afford It"

"I can't afford it"

That's not true.

At least it's not true almost all the time.

Very few of your prospects
literally can't afford it.

What they are really trying to say is,
"it's not worth it."

As in -

it's not worth re-prioritizing my life...

not worth the risk...

not worth what I'll have to
give up to get this...

not worth being in debt for.

One response to repeated
cries of "I can't afford it"
is to lower your prices.

A better response is to tell a better,
more accurate story, and to tell it
to the right people.

The best response is to make something worth paying for.

Blog post by Seth Godin.

Mike Stokes
Tampa, FL

Tuesday, October 23, 2007

How To Enroll Health Food Stores

Tuesday 7:00 PM
Baton Rouge, LA

Working on a NEW eBook:

"How To Enroll Health Food Stores
Into Your Network Marketing
Organization by Mail Order"

I use FREE Vista Print post cards
and have gotten like 84 stores
selling my products for me.

Every store has its own network
of customers that I would have
NEVER reached on my own.

And they bring credibility to the
table that a part-time MLMer
never could.

Talk about volume!

Hope to get it done before we leave
on our October vacation sometime

next week.

Stay tuned...

Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

Saturday, October 13, 2007

The Part-Time Millionaire

The Part-Time Millionaire
Business System

Mike Stokes
Baton Rouge, LA

This can be a picture
of YOUR business

Here's what I do:

I have a few ads running online.

I get several GREAT
leads every day.

You don't need many
when they're GOOD.

Quite often, they call me first.

I love that.

Makes for a very pleasant conversation.

Or, I may call 2 or 3 of the leads.

Takes maybe 30 minutes total.

Sometimes we really hit it
off and talk for hours.

Anyway, I don't worry about
the outcome of the call.

All I want to do is introduce myself,
and meet someone new, a fellow marketer.

Ask one or two simple questions.

Point them to some really good
FREE information in my system.

Let them sell themselves.

I do this when I'm at home,
and when I'm in a hotel on
the beach, like I am now.

A portable business only
requires a laptop computer
and a cell phone (or two).

Sound simple?

It is.

Stop spinning your wheels.

Connect with and Master Mind with a
skilled and experienced mentor that
is “Walking-the-Walk.”

Learn HOW TO -

Market ANY Product
Market ANY Opportunity

Learn HOW TO –

Generate your own highly targeted
and qualified leads.

Learn HOW TO –

Create a Funded Proposal Marketing System
that will -

1. Generate quality, targeted leads.
2. Generate up-front cash flow to erase your
advertising costs and turn an up-front PROFIT.

Learn HOW TO –

Set up a MARKETING FUNNEL to automate
your “prospect education” process.

Let your prospects sell themselves
before you even talk with them.

Learn HOW TO –

Set up EXIT PROGRAMS to “sell” to
your prospects that don’t join your
primary program right away.

Make money when they say "no."

Learn HOW TO –

Keep your prospects in your “loop”,
so that when their TIMING is right,
you’re the person they turn to when
they’re ready to look at another opportunity.

Learn HOW TO –

Set up and provide a meaningful follow-up
NEWSLETTER to keep your prospects in
your system, and your name and face in
front of them.

Learn HOW TO –

Utilize marketing SKILLS, TECHNIQUES
and TOOLS that you thought were only
reserved for the heavy hitters.

Learn HOW TO –

Build a thriving business in
about 30 minutes a day.

Sound like you?

How do you find out more?

Get This FREE Report

Best bet, call me -

Mike Stokes
(225) 218-1469

Read the articles and reports on this blog.

Ready to get started?

Then let’s get your Part-Time Millionaires
Business System set up and producing

Making money is simple,
you just have to learn how.

Someone taught me.

Now, I’m ready to teach you!

Best of Success,

Mike Stokes
(225) 218-1469

The CASH FLOW Strategy

PS - I spend a lot of time enjoying life
and doing other stuff, so you may
get the voicemail...
Just leave a message and I’ll call
you back, usually the same day.
We’ll get YOUR business-system set up,
then YOU can start enjoying life too.

The CASH FLOW Strategy

Tuesday, October 09, 2007

It's Easier to Sponsor a Happy Customer...

The Part-Time Millionaires
Business Development System

Lead With The Product While
Selling "The Dream"

If the product doesn't make sense,
the business won't either.

Your goal is to develop a
culture of "products first".

This will protect your business
and secure your future because
business has a natural rhythm:

Up and down.

So, you need to anchor to the
strength of your product!

This will stabilize your organization even
when you experience rough waters.

In contrast to MLM, take a look at McDonalds...

With McDonalds, every franchise owner can
potentially be successful, and most are.

McDonalds works because the
fundamental business unit,
the single store, makes a profit...

So, the other stores
(as in, your downline)
are profitable too.

Your typical MLM company is
promoting a sales process
that fundamentally loses money!

Let me explain...

For "the rest of the story," go to:

Dead Downlines Don't Lie

Best of Success,

Mike Stokes
(225) 218-1469

The Cash Flow Strategy

Monday, October 08, 2007

“What Happens in Vegas, Stays in Vegas.”

Monday 9:17 PM
Lake Buena Vista, FL

You ever notice, in Las Vegas
they don’t advertise the gambling?

You’ve seen the ads in the magazines and on TV…

“What happens in Las Vegas stays in Las Vegas.”

They advertise the shows and the entertainment
and the fabulous hotels and the fun and excitement…
everything but the gambling!

And where do they make their money?

On the “back-end” – the gambling.

You ever have an MLM heavy hitter call
you and pitch you on their MLM deal?

No? I didn’t think so…

That’s not the way they do it.

The high-rollers and heavy hitters
all follow the same FORMULA.

They all “lead” with an information product.

Look at Big Al…

Big Al sells seminars and books and tapes…

So does Randy Gage, Russell Paley, Mike Dillard,
Mike Stokes, the Amway/Quixtar hitters,
Herbalife players, the list goes on and on…

They all make their money before their downline shows up.

Now, you can do this too!

Quit spending money advertising your MLM opportunity…

No one’s interested!

You retail a low-cost “front-end” generic information product:
a book, CDs, “How-To” courses – to pay for your advertising
and lead generation, and make your big money on the “back-end”
product which is your MLM opportunity!

"It’s easier to sponsor a customer
than to recruit a complete stranger."

Are you beginning to see how much simpler and
less stressful it would be to have prospects
calling you up...

Seeking your help and advice, and you pointing
them to a generic information product that will
really help them?

Rather than the major TIME and MONEY investment,
not to mention the uncertainty, of an
all-together new business “opportunity”?

It takes time to grow a downline.

And you’ve got to make money in the meantime…

And that means retailing.

How many people do you know that want
to buy into your "pyramid" deal?

Yet there are millions of people already in
a network marketing business and struggling,
that are eagerly searching for information
on how to build their businesses faster and better!

Which person do you think would be easier to sell?

It’s way faster – and easier – to make $500 a month
retailing a product or service that everyone needs
than it is to build a $500 a month residual check.

Plus, you’re positioning yourself as an expert,
providing generic tools and information to the

And not out there pleading with people
to get rich with you in your new deal.

And best of all, unlike selling your business opportunity
to a complete stranger, Information Marketing is easier
to sell – you can put in on “auto-pilot”.

How often does anyone call you up to
sell you a book or marketing course?

You sell these products with sales letters and websites,
24/7, while you’re at work, sleeping, or on vacation!

Actually, you don’t sell them...

Machines do!

Websites, auto-responders, emails.

Get our ALL-NEW Free Report,
"The Cash Flow Strategy":

The Cash Flow Strategy

Mike Stokes
Disney World, Florida

Sunday, October 07, 2007


Leadership cannot really be taught.

It can only be learned.

-- Harold Geneen

Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

Saturday, October 06, 2007

Spectacular Achievement

Spectacular Achievement is always preceded
by unspectacular preparation.
--Robert Schuller

Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

Thursday, October 04, 2007

Three Warning Signs of Poverty Mentality

Three Warning Signs of Poverty Mentality
by Randy Gage

When was the last time you gave any serious thought
to your priorities, and where you expend your energy?

Can you say with certainty that you are completely
focused on ‘abundance’ and not on ‘lack’?

I don’t think people are born with an
abundance mentality or a lack mentality.

I think for many of us our priorities are the
result of subtle, subconscious ‘programming’
that determines our approach to just about
everything in life.

Instead of being programmed for success,
most people are programmed to avoid

This programming controls how you react to hundreds
of situations, each and every day. And the way you
react reveals what your programming really is.

There are many different warning signs all around
us that we are suffering from lack programming or
a poverty mentality, but none of these red flags
will be of any use until we open our eyes and
start looking for them.

Like posted traffic signs and speed limits,
these warning signs are there for our benefit,
helping us raise awareness of our programming.

Three of the most common warning signs
I see are the following:

Warning sign #1: Constant Money Fixation

What do you think about money?

When you do think about it, are you concerned
about how much of it you lack,
or how much you can manifest?

Have you ever thought about why you want
to manifest money in the first place?

Most poor people spend all their time thinking about
money (or more specifically, their lack of it).

When I was younger and broke, that’s what I did.

I was fixated on money.

I thought about all the things I didn’t have and couldn’t get.

And I was very jealous of the people who had them.

Warning sign #2: "I Hate Rich People!"

Being jealous of all the things other people
had that I didn’t have, didn't help matters.

Know where it led?

Jealousy soon turned to hate.

Soon I hated all rich people because they had what I wanted
-- nice homes, exotic cars, expensive clothes.

That’s when the real problems started,
because as much as I hated rich people,
I was working hard every day trying to
become one!

That set the stage for a whole bunch of internal conflict
that I had no idea was going on.

I ended up surging forward to success,
only to sabotage myself every time I
got close.

I snatched defeat from the jaws of
victory more times than I can count.

I thought I was programmed for success,
but was actually programmed for poverty.

Warning sign #3:
Fear-Based Decision-Making Making

Decisions based on fear of loss or failure
never leads toward prosperity.

In fact, fear-based decision-making can rob you
of any sense of happiness or joy of success,
and distort your behavior.

Have you ever seen someone experience more anguish
at losing $10 than earning $100?

Ever seen someone drive around a parking lot
for 10 minutes to avoid a one-minute walk to
the store?

These scenarios are fear-based, not prosperity driven.

The decisions are not made on what the possible benefits are,
but made in order to avoid a possible negative outcome.

How do you know what kind of programming you have?

If you really want to know if you have prosperity
programming or a poverty mentality,
look for your answer in the previous scenarios.

Do they sound familiar?

If you make decisions--particularly money and career ones--
based on the "moving away from fear" model,
you’ve got poverty programming.

If your decisions are made based on a
positive "move toward prosperity" model,
then you have success programming.

What do you do if you test poverty programming?

You’re already doing it.

Raise your awareness of your programming
and recognize it for what it is.

Of particular importance is regulating the influences
you’re getting from the TV shows and movies you watch,
the books you read, etc.

I applied the principles of a prosperity mentality,
and you’d be hard pressed to find anyone who has
had a greater degree of turnaround.

This only happened because I was willing to confront
my weaknesses, discover and eliminate the insidious
poverty mentality I had, and replace it with positive

To this day, I am ever vigilant, mindful of
what I allow myself to watch and listen to,
and the people I associate with.

The more you experience success and prosperity,
the more you’ll start to realize how little
they have to do with opportunity, chance, luck -
or even training, education, or skill.

It has everything to do with consciousness,
beliefs, and even subconscious programming
that you aren’t aware of.

You see, poverty is not an absence of money and things
-- it is a mindset.

Prosperity is not an abundance of money and things
--it’s also a mindset.

When I began studying the laws that govern prosperity,
I had to get out of my comfort zone, face fears,
and really examine my belief system.

It was hard work, and sometimes still is,
but the results are well worth the
temporary discomfort.

I share all of this with you in the hope you
too will benefit from its truth.

I want you to be healthy, happy, and rich!


P.S. Start expecting and accepting your own prosperity today!
There are many great prosperity & success resources available to
help you get started on the right path. Take a moment right now
to check them out and see how they can help you transform your

Brought to you by:

Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

Sunday, September 30, 2007

What Have You Done Today?

If what you did yesterday seems big,
you haven't done anything today.

-- Lou Holtz

Mike Stokes
Baton Rouge, LA
Dead Downlines Don't Lie

Saturday, September 29, 2007

Professional Dreamers

Most individuals are professional dreamers
who, in fact, only need the dreaming.

They don’t need the responsibility
or the action required to
materialize their dreams.

The idea of their dream actually
becoming a part of their lives
is often too daunting.

So, many ensure they are never disappointed
by under performing or selecting actions
that ensure their dream remains just that:
only a dream.

Weight Loss For The Mind
By – Stuart Wilde

Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

Wednesday, September 26, 2007

The Cash Flow Strategy

NEW Report:

If you read The Cash Flow pdf,
and liked what you read...

The Cash Flow Strategy is
the NEW Report.

The Cash Flow Strategy looks similar,
but I recommend reading it as an
all-new report.

The Cash Flow Strategy is a game plan
that YOU can utilize to start making
money in your business today.

The Cash Flow Strategy

Mike Stokes
Baton Rouge, LA

All Things Come...

All things come to those who wait -
provided they hustle while they wait.

Mike Stokes
Baton Rouge, LA
The Cash Flow Strategy

Friday, September 21, 2007

Personal Responsibility

Accepting responsibility is an uncomfortable thing,
for within that idea is the birth of the true individual.
--Stuart Wilde

Mike Stokes
Baton Rouge, LA
The Cash Flow pdf

A New End

'Though you can't go back and
make a brand new start,

You can start from now and
make a brand new end.'

Mike Stokes
Baton Rouge, LA
The Cash Flow pdf

Thursday, September 20, 2007

Even The Bible Says...

It is written in Luke 6:39 -

"Can the blind lead the blind?
Shall they not both fall in the ditch?"

"The blind leading the blind"...

That's where most people are in
their home-based businesses.

You can either stay there...

Or, take personal responsibility
for your own life.

Cash Flow pdf is a proven business blueprint.

And, it's FREE.

The Cash Flow pdf

Mike Stokes
Baton Rouge, LA
The Cash Flow pdf

Friday, September 14, 2007

You Don’t Have To Be a Genius to Make Money

You Don’t Have To Be a Genius to Make Money,
But It Sure Helps to Know One!


Maybe I Was “Lucky”

Almost every day someone will tell me that
they want to make $10,000.00 a month,
and even more for goodness sakes...

But they won’t do what it takes
to make $100.00 a month.

They won’t take the action required to cover
their product costs, let alone do what it
takes to cover some marketing expenses.

They want to be a “heavy hitter” marketing guru,
and make the big bucks, yet they don’t want to
INVEST in the education – books, tapes, seminars,
etc – to learn how to do what they want to do... have SUCCESS.

They'd rather watch American Idol on the TV
and learn how to make money by osmosis.

Yet these same people don’t bat an eye at
spending $100,000.00 and 4 years of their
lives to go to college to learn how to be
a $30,000 a year bookkeeper.

They want to quit their jobs and “go full time”,
yet they won’t INVEST one measly hour a day
in their business.

What in the world do they plan to do with
the extra 40 – 50 hours they have on their
hands if they quit their jobs?

They want to be in the marketing business,
but don’t want anyone to know about it.

Some even hide their business
from their spouses.

Good Lord.

If people in the “real” world thought the
way many people in direct sales think,
they’d certainly lose their jobs and
businesses, and maybe even be put in
a mental institution.

Maybe I thought like that before I got
into the direct sales business, because
I certainly lost my home, my business
and everything I owned once.

Maybe I was “lucky”, because I went down
the “stupid” highway before I was exposed
to direct sales.

And maybe I was “lucky”, because it wasn’t
“just a couple of hundred bucks” that I
INVESTED to start my direct sales business,
it was every cent I had and could put my
hands on in the world.

In fact, it was our grocery money.

No kidding.

You ever make spaghetti sauce with
the ketchup packs you saved up from
fast food joints?

We did, more than once too.

Maybe I was “lucky” because I had
to take my new business seriously,
or my family wouldn’t eat.

Maybe you could relate this to putting up
your home, all your savings, all of your
retirement benefits, all of your possessions,
and quitting your job to start a business
of some sort.

Do you think you would take that serious?

As serious as a heart attack, I’d think.

I talk with people every day that
don’t want to sell any products.

I’m not sure that they understand the English language.

What could they possibly think that
“marketing” and “direct sales” involves?

I tell these folks to toss their products
out the back door if they don’t want to
sell anything.

That’ll work.

Sort of like opening a convenience store,
and not wanting to sell the cigarettes and
beer, yet expecting money to materialize
in the cash register.

Seems foolish to me, but whatever rings
their bell, so what the heck.

I don’t understand where they’re coming from.

Maybe they know something I don’t.

But then, I’m the one getting
checks in the mail every day.

Maybe I was “lucky” that I had to sell
my initial order of products, in order
to pay for my next order.

You see, I “stole” $57.00 out of our
so-called budget to start my new
direct sales and marketing business.

Fifty-seven dollars.

On September 2, 1998.

But, the difference is, I didn’t INVEST
“just $57.00” in my new business,
I invested it ALL.

I had just “moved up” from homeless to
a tiny apartment in what can only be
described as a ghetto neighborhood.

Drunks and bums for neighbors…

The occasional shooting.

Anyway, fast-forward…

Less than 9 months later, on May 31, 1999,
I bought my wife the first new car she
had ever owned in her life.

A brand new, never been driven,
shiny black Toyota Camry.

She was so proud of it.

I was too.

Then, 23 months after opening my $57.00
direct sales and marketing business,
I bought my wife a real home,
in a nice neighborhood.

Still selling the products that I couldn’t
afford to keep 23 months earlier.

I guess I was “lucky.”

Maybe I got all the “breaks.”

Didn’t seem like it at the time.

But, looking back, I think I did get all the “breaks.”

My first “break” came just moments after
I bought in to my marketing business.

My sponsor vanished.

To this day, I have never heard another
word from him, or even about him.

He simply vanished.

Maybe he was abducted, I don’t know.

Maybe I’m a “genius.”

I didn’t even know the phone number
to the company I had just joined.

I had to wait until my first $57.00 order
arrived to find out how to contact the company.

Well, at least I was smart enough to know
that I needed to hook up with someone that
knew what they were doing...

Because I was “blessed” to not know a
thing about this marketing business.

Well, I have to admit that I was
“lucky” about one thing at least.

In the company newsletter that came with
my initial $57.00 order, they listed all
of the big money earners in the company.

They don’t list the people that don’t make any money.

Imagine that...

(I have since come to learn that most companies are like that.)

My “luck” is kicking in now, because if I’m
gonna call anyone for advice, it has to be
one of those big money earners on that list.

I just plain didn’t know how to contact anyone
as dumb and broke as myself, which is who I
certainly would have contacted given the chance.

Well, I’m about to learn my first lesson
in prosperity consciousness.

That lesson is this:

When you need business advice and counseling,
get it from someone who is already where
you want to be.

Not at the barroom or from your
dumb, broke brother-in-law.

Write this down:

If you want to make money,
you’ve got to get close to the money.

If you want to catch the flu,
hang around with people that have the flu.

If you want to make money,
hang around with people
that are making money.

It’s not much more complicated than that.

Oh, and you do need to heed their advice.

And, take action.

So, what’s the “secret” of success?

1. ASSOCIATE with successful people.
2. INVEST in your success education.
3. DO what successful people do.
4. Take ACTION. In other words, do it.

You can’t PLAY business,.

You’re either IN business, or you’re wasting
people’s time and your family’s money.

Want to know EXACTLY what I did to build my business?

Get this FREE Report:

"Dead Downlines Don't Lie"
F.REE online, NO download.

Best of Success,

Mike Stokes
Baton Rouge, LA

Sunday, September 09, 2007

FREE Report: Dead Downlines Don't Lie

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If you'd like to have complete control over
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condition, and put an end to the endless
humiliation, then this FREE Report is for you.

If you're like most people in the industry,
you've found that recruiting is getting
tougher and tougher.

You have to talk to lot's more people
than ever before...

You're chasing after people that just
aren't interested in your story...

Going to meetings and conference calls
that hardly seem worth the bother...

If what you're doing isn't working,
maybe it's time to fix it...

What mainstream companies have learned a
long time ago is that success in business
has a lot more to do with understanding the
secrets of marketing and little to do with
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The network marketing industry is booming
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Best of Success,

Mike Stokes
Baton Rouge, LA

Free Report:
Dead Downlines Don't Lie

Saturday, September 08, 2007

Marketing Basics - Simplicity

Let's get back to basics and
simplicity of this business.

Here are the important things:

1. Targeting a group of people with common wants or needs.

2. Finding out what they perceive as valuable.

3. Offering that to them with a sales process that gets them to buy.

Step one is where most people falter traditionally.

But what I've noticed more and more is that step two is a problem.

People sell their product, service or information too cheaply.


Because they don't know how to create perceived value for

Mike Stokes
Baton Rouge, LA
The Marketing Dashboard

Wednesday, September 05, 2007

Your Words

Let you words determine your circumstances,
not describe them.

Mike Stokes
Baton Rouge, LA

Your Vision

Don't confuse the edge of your rut
with the horizon.

Mike Stokes
Baton Rouge, LA

Tuesday, September 04, 2007

The Difference in People

There is very little difference in people.

But that little difference makes a big difference.

The little difference is attitude.

The big difference is whether it is positive or negative.
-- W. Clement Stone

Mike Stokes
Baton Rouge, LA

The MLM Traffic Formula is NOT just for MLMERS.

Monday, September 03, 2007

Mark Twain Says...

A man who does not read good books
has no advantage over
the man who can't read them.

...Mark Twain

Mike Stokes
Baton Rouge, LA

PS - If you have a network marketing business,
this is a good book...
MLM Today 2008

Friday, August 31, 2007

Dale Calvert's MLM Today 2008

I just bought Dale Calvert's
new ebook - MLM Today 2008...

It has some very good information in it.

It's just $9.00 and has 100% resale rights.

It's a bargain all by itself.

I highly recommend it.

You can read more about it here:

MLM Today 2008

Mike Stokes
Baton Rouge, LA

Tuesday, August 28, 2007

Follow Up

Sad Business Statistics

- 79% of all leads generated at a trade show aren’t followed up.

- Only 3% of our mail is personal…How do you feel when you

walk out to the mail box and see a personal card addressed
to you? Your clients/prospects are no different.

- Average company loses 50% of its customers every 5 years…

Cost of replacing them can be 6-7 times more expensive.

- 5% increase in customer loyalty will yield 20%-80% to our

bottom line profit…Much wiser to spend money on customer
retention than acquisition.

- For every month that we don’t contact or communicate

with our client, we lose 10% of our influence.

- 82% of all homeowners can’t tell you the name of their

Realtor if they bought their home more than two years ago.

- Just saying thank you to our clients, particularly new clients,

even with only a phone call to do nothing more than saying
thank you, (do not try to sell on this call) will increase your
business by 17%.

- 95% of our customers will purchase from a competitor

on an impulse even if you provide a great service.

Mike Stokes
Baton Rouge, LA

Tuesday, August 21, 2007

Dead Downlines Don't Lie

Lead With The Product While
Selling "The Dream"

If the product doesn't make sense,
the business won't either.

Your goal is to develop a

culture of "products first".

This will protect your business
and secure your future because
business has a natural rhythm:

Up and down.

So, you need to anchor to the
strength of your product!

This will stabilize your organization even
when you experience rough waters.

In contrast to MLM, take a look at McDonalds...

With McDonalds, every franchise owner can
potentially be successful, and most are.

McDonalds works because

the fundamental business unit,
the single store, makes a profit...

So, the other stores
(as in, your downline)
are profitable too.

Your typical MLM company is
promoting a sales process
that fundamentally loses money!

Let me explain...

(To be continued...Stay tuned.)

Mike Stokes
Baton Rouge, LA

Monday, August 20, 2007

Why People Buy

People buy because of emotions.

They buy want they want,
not what they need.

They are more influenced
by a fear of loss
than a potential for gain.

They buy solutions,
not features.

Mike Stokes
Baton Rouge, LA
MLM Traffic Formula


When your memories are bigger than your dreams,
you're headed for the grave.


That rattled my cage!

How about you?

Do you still have BIG dreams?

Let's work together to fulfill them.

Mike Stokes
Baton Rouge, LA

Friday, August 17, 2007


People may fail many times...

But, they become failures
only when they begin to
blame someone else.

Mike Stokes
Baton Rouge, LA

Traffic Formula Mentor

Thursday, August 16, 2007

Your Year to Do It!

This is Your Year To Do It!

Not to wish it...

Not to hope it...

Not to want it...

Not to think about it...

But to DO IT.

Some-day is To-Day.

-- T.D. Jakes

Mike Stokes
Baton Rouge, LA
MLM Traffic Formula

Monday, August 13, 2007

You Can Do It!

We must either find a way,
or make one.
--Hannibal, military legend

Mike Stokes
Baton Rouge, LA

Sunday, August 12, 2007

The Good Samaritan

No one would have remembered
the Good Samaritan if he'd only
had good intentions...

He had money as well.

Are YOU a Good Samaritan?

If your sister, brother, daughter,
son, mom or dad called you
today and needed $500...

Would you be able to help them?

If your answer is YES,
God bless you.

If your answer is NO,
call me...

Mike Stokes
Baton Rouge, LA

Friday, August 10, 2007

Doing What You Love

There's no lack of opportunity to
make a living at what you love.

There's only a lack of resolve
to make it happen.

Doing what you love is the cornerstone
of having abundance in your life.

Mike Stokes
Baton Rouge, LA

Monday, August 06, 2007

You Only Live Once...

You only live once.

But if you work it right,
once is enough.

Mike Stokes
Baton Rouge, LA

Sunday, August 05, 2007

Matthew 15:14

If the blind lead the blind,
both shall fall in the ditch.
- Matthew 15:14


A 2000 year old vision of
a typical network marketing

Mike Stokes
Baton Rouge, LA

Are You Old?

A man is not old until regrets
take the place of dreams.
- John Barrymore, actor

Mike Stokes
Baton Rouge, LA

Saturday, August 04, 2007

If You Find Yourself in a Hole...

If you find yourself in a hole,
the first thing you need to do,
is stop diggin'.

What does this have to do with marketing?

If you've been in a business
for more than 90 days...

And you're not making money,
get out.

Period. End of discussion.

When they talk about a "two to five year plan,"
they're talking about making serious big-time
money in two to five years...

Not about breaking even
or making pocket change.

The definition of insanity is
continuing to do the same thing
and expecting a different result.

Like banging your head
against a wall.

If it don't make dollars,
it don't make sense.

Mike Stokes
Baton Rouge, LA

Wednesday, August 01, 2007

Effectiveness vs Efficiency

Effectiveness is doing things that
get you closer to your goal.

Efficiency is performing a given task
(whether important or not) in the
most economical manner possible.

Being efficient without regard to
effectiveness is the default mode
of the universe.

-- from The 4-Hour Workweek

Mike Stokes
Baton Rouge, LA

Tuesday, July 31, 2007

Three Cheers for Lazy People

Where would we be
without lazy people?

Many people aren't willing

to expend any EFFORT.

That's GREAT news for you.

Lazy people are easy
to compete against.

My preference is to compete against
lazy people who won't spend anything
on learning or self education.

People say really, really stupid things,
like, "I can't imagine ever spending
$XXX dollars just for information."

I say, "Hallelujah!"

THAT is the kind of person
I want to compete against.

That's the average type of person
that thinks they're in business.

A little know-how, a little superior
strategy and a little work and you
can blow them out of the water.

And, that's why I love network marketing.

There's NO competition!

You need an edge?

Get the Design Dashboard.

The Design Dashboard is way
more than just graphic design.

Not only will you be able to
launch your own web sites
at will...

It also covers writing sales letters,ftp,
autoresponders and shopping carts,
e-commerce and lots more.

In fact, just about everything
you need to know to compete
in the 21st century marketplace!

Mike Stokes
Baton Rouge, LA

Forget Mistakes...

Forget mistakes...

Organize victories out of mistakes.

A mistake is an opportunity to
begin again, more intelligently.
--Henry Ford

Are you ready to begin again,
more intelligently?

If so, call me.

We can do it.

Mike Stokes
Baton Rouge, LA

Monday, July 30, 2007

The 4-Hour Work Week

The 4-Hour Workweek is a
really HOT book right now.

And, it should be...

It's an awesome book!

Great ideas...

Great information...

Great resources...

I wish I had written it.

I've been working about 4 hours a week,
or less, for about 4 years now!

Beats me why so many people
want to keep on doing
what they've always done...

Which is work 40-50-60 hours a week
and more, at a dead-end j-o-b.

And live their lives

Oh well, it's their choice.

I'm thinking, that since you're
reading this blog, that maybe,
just maybe, you're ready to
break out of your rut.

Read some of the articles
in the archives...

Make sure you read
"The Part-Time Millionaire"

I think it's in April, not sure.

Then call me.

What I do ain't rocket science.

A blind dog with a note in
its mouth could do it.

Mike Stokes
Baton Rouge, LA

Friday, July 27, 2007

Basic MLM 101

A very rich man, a man that got
very rich in MLM and only ever
works about 5 hours a week,
told me this...

This is the HOW-TO Make BIG BUCKS in MLM.

You can either recruit and use your
upline for help with the system...

Or, you can become the upline and
be there to help your downline until
you train them to become an upline.

Fact of Life: It's always the upline
that makes the BIG bucks.

Help Wanted: TWO people that have a
burning desire to "become the upline."

Must be able and willing
to follow directions.

Immediate opening.

Training and coaching provided.

Earn as you learn.

Mike Stokes
Baton Rouge, LA
(225) 218-1469

Tuesday, July 24, 2007

The Money Game

The object of The Money Game
is to accumulate enough investments
so that the income from those investments
will eventually support you.

Need a plan?

Mike Stokes
Baton Rouge, LA

Monday, July 23, 2007

Prosperity Goals vs Survival Goals

Have your Prosperity Goals downgraded
into Survival Goals?

Causing you to putter along
and get nowhere?

You can't "survive" your
way into prosperity.

If what you're doing isn't working,
it's time you made a change.

"If you keep on doing
what you've always done,
you'll keep on getting
what you've always gotten."

Most likely, what you need to do
is to learn some new skills.

What got you to this point in life won't
take you to where you want to be.

The Marketing Dashboard is
a good place to start.

It's inexpensive, and covers all the
basics of 21st-Century Marketing.

Get The Marketing Dashboard today and
increase your value in the marketplace.

Click Here for More Information

Mike Stokes
Baton Rouge, LA

Sunday, July 22, 2007

Specialized Knowledge

I believe in buying secrets.

I believe in specialized knowledge
and "know-how".

I also believe the most important part
of the whole equation is what you DO.

What you DO is as important
as what you KNOW.

Doing requires confronting what
is NOT comfortable to you.

Watching DVD's and going
to seminars is comfortable.

DOING is not.


It's a learning curve.

Things don't work.

Things aren't as simple
as you wish.

That's part of life.

But if you really wanna make it happen,
you gotta focus on DOING.

And the main reason I bring up this
uncomfortable and unpopular truth
is because I want YOU to succeed.

My products for the most part
are NOT about secrets.

They're about DOING.

Yeah, that isn't as sexy and interesting and fun.

But do you wanna be entertained?

Or do you wanna make money?

If you wanna make money, then buy
your "know-how" carefully and
focus on DOING.

You don't HAVE unless you DO.

You gotta confront ACTION.

You gotta do things you are
NOT comfortable with.

You gotta pick up the phone and
call people or do interviews.

You gotta write things like sales letters
that are new learning curves.

And yes, you can outsource some
or all of the above --

IF you have the money to do it.

And can confront SPENDING the money
to hire people to do things.

And confront the idea you probably will
end up spending money on some things
that are junk or done wrong.

The basic questions are:

Who are you selling to?

What you selling them?

And how are you finding them?

But I'll spell them out:

Do you have your target market
or target audience yet?

That for a lot of people is the point
at which they stop or get stuck.

All things being equal, you're best off
selling something you can at least get
passionate about.

That's why I do marketing information
and nutritional products...

Looking for a few pearls
in a sack of oysters?

Call me...

I can help.

Mike Stokes
Baton Rouge, LA

If you're not earning
an eXtra $1,000.00+
per WEEK on the side...

You need the Marketing Dashboard.

Problems Are Good

Problems are good.

They provide barriers to
entry for competitors.

It's the most basic law
of supply and demand.

Another person's "problem"
is your opportunity.

Mike Stokes
Baton Rouge, LA

Saturday, July 21, 2007

A Basic Economic Principle

Every once in a while,
basic economic principles
are important to remember.

For example...

You price everything you own
above fair market value.

That's why you still own it.

The economy depends on
disagreement over value.

You sell when the money is
worth more than the thing.

The other guy buys when the thing
has more value than the money.

A "disagreement" that produces
a profit for both sides!

The reason you want economic activity
is not to keep people busy and off
the streets...

But, that every voluntary trade
increases the wealth of both sides...

...And so increases the standard
of living of the nation.

The more activity, the higher
the standard of living.

It's magic...

And it all comes from a
"disagreement" over value.

Mike Stokes
Baton Rouge, LA

Magnetic Sponsoring is a book that's
worth WAY MORE than the price.

Tuesday, July 17, 2007


If you have no faith in the future
you have no power in the present.

Mike Stokes
Baton Rouge, LA

What a SYSTEM Will Do For You

A SYSTEM will:

S ave
Y ou
S tress
T ime
E nergy
M oney

Need a SYSTEM for your business?

You need the
Marketing Dashboard...

Marketing Dashboard

Call me...

Mike Stokes
Baton Rouge, LA
(225) 218-1469

Monday, July 16, 2007


F ollow
O ne
C ourse
U ntil
S uccessful

Mike Stokes
Baton Rouge, LA

Sunday, July 15, 2007

What Is Your WHY?

If you have a big enough WHY
you can accomplish anything
you set your mind and heart to.

Mike Stokes
Baton Rouge, LA

Saturday, July 14, 2007

Proverbs 16:3

Commit to the Lord whatever you do,
and your plans will succeed.
-- Proverbs 16:3

Mike Stokes
Baton Rouge, LA

Friday, July 13, 2007

Attitude Is a Tool

Your attitude is a tool.

Ask yourself if yours is
working for you
or against you.

Mike Stokes
Baton Rouge, LA

Thursday, July 12, 2007

A Key to Understanding People

People do not operate from truth;

they operate from their
perception of the truth.

Mike Stokes
Baton Rouge, LA

Wednesday, July 11, 2007

When Character Is Lost...

When wealth is lost,
nothing is lost...

when health is lost,
something is lost...

when character is lost,
all is lost.
--Billy Graham

Mike Stokes
Baton Rouge, LA

Saturday, July 07, 2007

eBay Classifieds Exposed

You've seen those "Classified Ads" on eBay...

You ever try to set on up?


There is a lot confusion about
HOW to put up a classified ad
on eBay.

Even eBay has little or no
user info on this topic.

Here's WHAT you need to do:

Two steps are required here...

First, you need to find the categories
that allow
classified ads.

Second, you need to find the hidden tab that turns them on.

For whatever reason, eBay seems to hide these things.

To see what eBay categories
accept classified ads:


From the homepage:

1- Click on "advanced search" (top of screen)
leaving all fields blank

2- Click on "search" leaving all fields blank

3- Under the "format" drop down box,
select "classified ads" and click
the "show" button out to the far
right hand side of the drop down boxes

You'll see a bunch of eBay categories
with zero listings, but scroll way down...

You'll see some categories
with hundreds of listings.

The listings with zeros aren't
eligible for classified ads.

The rest ARE eligible.

This will also get you an idea
of how few people are using
the classified ads!

Take note of the "eligible" category
you'll be using to list your item
before moving to STEP 2.


Set up an ad in one of the approved categories:

1- From the home page click
on "sell" and insert your item title

2- Proceed to the page where
you select your category

3- Select a category that allows classified ads
(from STEP 1)

4- Once you proceed to the page
titled "Sell: Create Your Listing"
scroll down to the section titled
"How you're selling".

At the top of that section
you should see FOUR tabs.

One of them is "classified ad"
ASSUMING that you've chosen a
category that ALLOWS classified
ads (from STEP 1 above)

Hope this helps some...

Mike Stokes
Baton Rouge, LA

Click Here For Cash Cow Idea #67

Wednesday, July 04, 2007

Are You Just One Idea Away?

"How To Get Into Immediate Profit
Before You Have A Downline with
Your Own Marketing Funnel

FREE 16-Page Booklet

Mike Stokes
Baton Rouge, LA

The KEY to Massive Marketing Success

All of the Millionaire Marketers
know this "secret" or key to

=> Creating demand is hard.

=> Filling demand is much easier.

Don't create a product, then
seek someone to sell it to.

Find a market - define your customer -
then find or develop a product for them.

Mike Stokes
Baton Rouge. LA

Tuesday, July 03, 2007

The One-Hour Income Stream

The End of Excuses:
The One-Hour Income Stream

Here's a great idea to create
additional streams of income:

The One-Hour Income Stream

Need a no-brainer
point-n-click system
to create your own
Multiple Streams of Income?

The Design Dashboard is only $59.95

Mike Stokes
Baton Rouge, LA

Sunday, July 01, 2007

A Free Internet Tool That Can Add Thousands to Your Bottom Line

A Free Internet Tool That Can Add
Thousands to Your Bottom Line
By Larry Fredericks

Imagine a "magic" well that you could tap
into any time you wanted -one that would
make it possible for you to simply drop
a bucket into it and pull up any of the following:

- New customers for your company
- Excellent employees
- Skilled consultants in almost any field
- People with cash who want to invest in your business
- Buyers or renters for your real estate

Well, this is not a fairy tale.

With the CraigsList website, you can
do all of the above and a lot more.

And you can do it for free!

CraigsList was founded in 1995 by self-described
"computer geek" Craig Newmark when he started
using a list server to post notices about events
in the San Francisco area.

People eventually began using his site to post notices
for job openings, cars for sale, apartments for rent,
and even personal ads.

The site grew by word of mouth,
and now serves 450 cities worldwide,

gets more than seven billion page views each month,

and ranks with Google, Yahoo, eBay, AOL,
and Microsoft as one of the top 10
most-heavily trafficked English-language websites.

Here’s how to harness the power of CraigsList:

CraigsList Is a Fantastic Place to Find
Job Seekers in Practically Any Industry

If you’re looking for someone to do just about
any kind of job - mow your lawn or refinish
your cabinets, for example - you will probably
find a qualified candidate on this site.

I posted an ad for a Web page builder in the Miami area.

Within 24 hours, I was inundated by over
50 applicants, most of whom were offering
their services at very reasonable rates.

With a little effort, I was able to find a
qualified individual who was willing to do
the work from thousands of miles away for
$12 an hour.

And he built a site for me that had quite
a few complicated features, such as:

- An automated shopping cart for my customers
to place credit card orders
- An automated product-delivery system that
instantly delivers my product(a book)
as a PDF file to the customer
- A number of links and pages that incorporate
quotes, photos, and other graphics

This very sophisticated website cost me
approximately $120 - total - to construct.

But CraigsList can offer you much more
than access to Internet webmasters.

You can use it to recruit full-time or
temporary employees for any business.

It costs nothing to post job-recruitment ads
for all but a few cities (including New York,
Los Angeles, Washington, D.C., Boston, Seattle,
San Diego, and San Francisco).

You Can Create Income With CraigsList, Too!

There are several ways to generate income with CraigsList.

If you are seeking new clients, you can place your
own advertisements in the Services section.

You can also scan various forums on the site for people
who are looking for the kind of services you provide.

If you have something to sell, you can do it
on CraigsList via its Classified section.

This is a great way to make a few extra bucks
the next time you clean out the attic.

And you could conceivably make substantial profits
by selling high-ticket items like houses, cars,
or furniture, just to name a few.

5 Steps to Getting Started:

1. Go to and select the city where
you’ll be conducting your buying/selling/hiring/etc.

2. Choose an appropriate category.

For example, if you wanted to sell a computer,
you’d go to the For Sale section of the site.

Then, within that section, you’d click on the Computers category.

3. Write a catchy headline and copy for your advertisement.

(You can choose to let people see your e-mail address or
have CraigsList forward all the responses to you…
anonymously and for free.)

4. Post your ad by clicking on the button in your
selected category that says "Post."

5. Your ad will run for 30 days before it automatically
terminates, but you can have it removed at any time.

(When you place the ad, you’ll get a confirmation via e-mail
with instructions how to edit or pull your ad.)

A word of caution:

As with all classified-style advertising,
keep in mind that you’re dealing with
strangers on CraigsList.

So protect yourself by thoroughly checking
references for the people who respond to
your job offers.

And if you’re selling something - especially
a high-priced item - ask for payment via a
cashier’s check or money order made out to you.

CraigsList is an enormously popular website
that offers many ways for you to benefit -
both in business and in your personal life.

Taking advantage of free Internet websites like this
is just one of many "street smart" tactics every
small-business entrepreneur should be engaging in.

[Ed. Note: Larry Fredericks has owned and operated
over half a dozen highly successful small businesses.
Learn more money-making strategies for your small
business with his "Street Smart Business" program.]

This article appears courtesy of Early To Rise,
the Internet’s most popular health, wealth, and
success e-zine.
For a complimentary subscription,

Mike Stokes
Baton Rouge, LA

Wednesday, June 27, 2007

Living Your Dreams

You are just one skill-set away
from living your dreams...

And that skill-set is marketing
and lead generation.

---Mike Dillard, MLM Traffic Formula

MLM Traffic Formula

Mike Stokes
Baton Rouge, LA

Tuesday, June 26, 2007

Cash Cow Idea #67

Who Else Wants To Earn An
Extra $600 - $1200 Per Week
Without Interfering With
Your Main Business?

Nowadays, You're Not "In" Business If
You Don't Have Your Own Website(s)!

Websites are the new storefronts.

Creating your own capture pages is the
single most important part of your
entire marketing process...

And hardly anybody knows HOW
to make their own!

Everybody Needs Them,
Now You Can Supply Them...

Step-by-step, "point 'n click" web page
design system turns creating web sites,
landing pages, affiliate pre-sell pages,
mini-sites, sales pages and blog headers
into a virtual no-brainer.

For a $59.95 One-Time Investment
You've Got a Skill
That Will Pay You For a Life-Time!

Check Out The Design Dashboard!

Sunday, June 24, 2007

Escape The Office

By working faithfully eight hours a day,
you may eventually get to be a boss
and work twelve hours a day.
---Robert Frost

Mike Stokes
Baton Rouge, LA

Saturday, June 23, 2007

How To Be Rich

Becoming a member of the New Rich
is not just about working smarter.

It's about building a system
to replace yourself.

-Excerpt from The 4-Hour Workweek

Mike Stokes
Baton Rouge, LA

Friday, June 22, 2007

Our Deepest Fear

Our deepest fear is not
that we are inadequate.

Our deepest fear is that
we are powerful beyond

It is our light,
not our darkness,
that most frightens us.

We ask ourselves,

Who am I to be brilliant, gorgeous,
talented and fabulous?

Actually, who are you not to be?

You are a child of God.

Your playing small doesn't serve the world.

We were born to make manifest the
glory of God that is within us.

It's not just in some of us;
its in everyone.

And as we let our own light shine,
we unconsciously give other people
permission to do the same.

As we are liberated from our own fear,
our presence automatically liberates
---(Author unknown to me.)

Mike Stokes
Baton Rouge, LA

The "Small" Things

All the small things combined
become the direction of our lives.
- Kenneth Copeland

Mike Stokes
Baton Rouge, LA

Wednesday, June 20, 2007

Where Are YOU Today?

You are where you are because
you want to be there.

If you want to be somewhere else,
you'll change.

This book will help you
get from where you are
to where you want to be:

I can help you too.

Mike Stokes

Sunday, June 17, 2007

The Future Is Here

The future is here.
It’s just not widely
distributed yet.

—William Gibson, author of Neuromancer;
Coined term “cyberspace” in 1984

Mike Stokes
Amelia Island, FL

Saturday, June 16, 2007


You can predict a person's future
and divine his bank balance if you
know two things:

1. the books he reads, and
2. the people he associates with.

- Earl Nightingale


Mike Stokes
Baton Rouge, LA

Wednesday, June 13, 2007

What Is Success?

Is success about money?


Working environment?

Peace of mind?

Self respect?

I think it's about all those things and more.

The definition of success varies.

Let me give you my basic definition of success:

A successful person has these six things:


This means freedom from want, fear, and worry.


This covers both physical and mental health.

Doesn't mean being in the shape of an
Olympic athlete, but rather that you
take care of yourself.


This is really important, and mostly
ignored by many people.

We are social animals, and we need
to have people around us who share
our interests.


This doesn't necessarily mean
millions of dollars.

It means having enough money to handle
your needs, and/or being able to raise
money to cover any expenses.

John Lennon once said if he wanted a pool,
he'd write a song.

That's financial freedom in action.


This is about having a vision
of your future.

What's your future look like?

Is it making enough money working part time
to allow you a good lifestyle and more
time with your kids?

Is to retire early so you can travel?

Is it to be your own boss?

A worth goal is never expressed
in just dollar terms.

It's expressed as a lifestyle.


This one is listed last because
it is the result of the first
five ingredients of success.

When we have or are making good
progress towards the first five
items, we feel good about ourselves.

(These six ingredients were originally
written by Brian Tracy in his book "Goals.")

Mike Stokes
Baton Rouge, LA

Monday, June 11, 2007

On Being an Entrepreneur

Seth Godin on Being an Entrepreneur

"The first thing people considering starting
a business should do is ask themselves -
honestly - whether they're building
a freelance venture
an entrepreneurial venture.

A freelancer gets paid to work.

An entrepreneur makes money
while she sleeps.

There's nothing wrong with freelancing -
with creating something interesting on
a bespoke basis.

It's like having a job,
but you're the boss.

But you have to recognize that
at the beginning and build the
business accordingly.

You shouldn't raise money,
you should keep costs low,
and so on.

An entrepreneur, in contrast,
raises money and hires people
to do the work so that she
can focus on growth."

(Source: the BusinessWeek website)

Mike Stokes

Tuesday, June 05, 2007

Create Your Own "TV" Station

Create Your Own "TV" Station

Turn your computer, Internet connection and
webcam into a live TV station that can broadcast
in real time to hundreds of people all at the
same time.

Currently available for free, this service allows
you to log in and start broadcasting to the world. can make a great tool for
everything from holding a family meeting to
doing question and answer sessions with
customers and prospects.

Now, before you start threatening Walter Cronkite's
status in TV history, understand that, though the
technology rates high on the "cool" scale, the
audio and video does not rival TV quality.

The audio jumps and the video can cut in and out,
but, if you have any experience with online video,
the quality may actually surprise you by how well
it can stream to large numbers of people.

(From Jim Edwards' newspaper column.)

Mike Stokes
Baton Rouge, LA

Get my FREE Booklet

Thursday, May 31, 2007

Does Failure Truly Exist?

Mike Stokes
Baton Rouge, LA

This thought brought me up from a nap!


(From Soar With Your Strengths)

Does failure truly exist?

Or, is it simply an inaccurate matchup
of expectations and strengths?

Could it be that people
are not successes or failures
but merely individuals
in the right or wrong
expectation environment?


Could this be WHY
you have not had the SUCCESS
that you should have had by now?

Simply because you are not
matching up the right ingredients
of product, market and skill level?

Maybe, just maybe,
it's TIME that YOU
connect with someone
that knows the ropes
in this game...

I can help...

Been there,
done that,
got the t-shirt.

In fact,
I don't just have the t-shirt,
I SELL the t-shirt.

Mike Stokes

Get my FREE Booklet

Monday, May 21, 2007

Making a Business of Your Passion

Monday 7:29 AM
Sun Spree Resort
Panama City Beach, FL

Making a Business of Your Passion
By Michael Masterson

"If passion drives you,
let reason hold the reins."
- Benjamin Franklin

One of the most common recommendations that
you will hear from business-opportunity
"experts" is to "find something you love"
and make a business out of it.

In fact, I used to make that recommendation
myself, arguing that turning your passion
into a career is a good way to make
a good living.

This is the kind of advice that
feels right and inspires loyalty.

But when I thought about the successes
in my own business career, I didn't
see that pattern.

When I decided to get rich back in the early 1980s,
I didn't stop to ask myself "What do I love?"

I set to work the very next day transforming
myself from a sometimes-good, sometimes-disgruntled
editorial director into a 24/7 marketing maven,
and I boosted a marginally profitable,
million-dollar business to a $135 million cash machine.

I didn't love the products we produced,
but I loved the process.

I retired from that business -
but didn't stay retired for long.

With my second career, I was determined to
stay a little closer to my childhood dreams
by selling publications instead of products,
ideas instead of things.

Because I partnered with someone who shared
that mindset, I have been lucky.

I've made as much money this time around,
and without the emotional conflicts over
selling products I was less than
enthusiastic about.

But even as a publisher, I haven't
really "followed my dreams."

My true passion - in terms of publishing -
would be fiction and poetry.

I can say without any doubt that had I followed
that road, I would be running a much smaller,
much less profitable business.

And it might not have given me any
more pleasure than I get now.

As a recommendation, "turn your passion
into a career" no longer rings true to me.

As I said earlier, it's the kind
of advice you want to believe...

But it doesn't take reality into consideration.

Proceeding with a pragmatic purposefulness,
it seems to me, is the best course of action.

By "pragmatic purposefulness," I mean an
ounce of passion and a pound of practicality.

I mean facing the facts and making a realistic
assessment of the business idea you love so much.

Will it really work in the marketplace?

Will it really live up to your dreams?

The usefulness of this approach was made clear
to both me and the businesspeople who attended
my Business-Building Retreat last month.

Of the 30 people in attendance whose business plans
were scrutinized, at least six realized that the
financial expectations they had attached to their
dream projects were totally unrealistic.

"You have to adjust your wealth expectations
or change your business," they were advised.

It would be silly for them to push ahead,
following their passion, when it was easy
to see, by putting pen to paper, that the
businesses they had imagined could not work.

That's basically the same advice I have for LG,
an ETR reader who recently wrote to me.

LG has been advised by a well-known guru
(who shall remain nameless) to "find something
I love and make a business out of it."

He says he has found a business for sale that
matches one of his favorite hobbies: golf.

"It is a patent for a machine that
uses sonar to clean golf clubs.

Attached to the machine is an
LCD screen that displays ads.

The money to be made is not in
the actual cleaning of the clubs
but the selling of the ad space.

It is an absolute novel idea,
and the owner claims that he
has patented it all over the world.

My only problem is the cost
for the patent in my country.

He is selling it for what would be
about five million in U.S. dollars.

I've done a couple of sums, and I can see this
business paying off itself after 3-4 yrs.

My only problem is finding an investor
that would possibly want to fund this.

I know that the investor would make a very good ROI,
but I somehow need to find that person."

LG "really wants" to get this patent, and is hoping
I can tell him how to go about looking for the
five million bucks in start-up capital that he needs.

This is precisely the danger you face when
you follow your passions into business.

You make these kinds of mind-bogglingly foolish mistakes.

Invest your time and someone else's money into a machine
that spits out advertising as it cleans golf clubs?

Are you nuts?

If I had to list the top 10 stupid business ideas
I've ever heard, his would make it onto that list.

It is stupid not just because the idea itself is so idiotic,
but because the person behind the idea - the person supposedly
holding the patents - thinks he will find investors to buy into it.

Maybe that guy isn't so dumb.

He has found, in LG, somebody who
is seriously considering it.

[LG sounds like most MLMers I talk with.]

I don't have space here to list all the reasons
why this is a completely crazy business idea.

But let me use LG as an example for any other
ETR reader who may have bought into the
"follow-your-passion" fancy.

Listen, I know that it IS possible to turn your passion
(a hobby or lifelong dream) into a way to earn a good living -
but ONLY if there's a good business idea to support it.

How do you find out if your passion makes business sense?

Start by asking friends and colleagues what they think of it.

Tell them to be brutally frank.

Then look around and see if there's anything
like your idea out there in the marketplace.

If there isn't, chances are it's not going to work.

Unfortunately, because there are so many stories about
entrepreneurs who succeeded against all odds, the idea
of pursuing a screwball idea is often lauded.

But following your passion when it makes no sense...

Makes no sense.

And if you have a family to support, it's irresponsible.

The first and most important rule of entrepreneurship is this:

Never invest in anything unless you understand it extremely well -
unless you have the kind of knowledge about the business
and the industry that you can only get by working in it,
on the inside, for several years.

Staples founder Thomas Stemberg said it this way:

"I think following your passion is a really dumb idea.
I follow a great market that provides an opportunity
to satisfy customers and to make money."

LG has a passion for golf, but what does
he know about selling advertising?

Does he have any idea of the kind of advertisers
that might be interested in this kind of program?

Does he have any idea what kind of numbers
such advertisers would need before investing
their money?

Does he know anything about the size
and volatility of his target market?

I don't need to ask him to know that
he doesn't know these things.

The way he talks about this business makes
it clear to me that he is a total tyro.

[And folks, don't think for one second
that an experienced marketer can't tell
in one minute or less if you know what
you're talking about or not!]

The good news is that LG will not find the
start-up capital he needs unless he hooks
up with a Nigerian direct-mail scamster
and steals it from some rich old lady
in Pittsburgh.

The bad news is that LG may continue to believe the
foolish mantra his guru has been chanting and
continue to follow his passion...

Instead of learning something about
business before he jumps into it.

Sound like anyone YOU know?

Getting into a MARKETING business
without knowing anything
about marketing?


LG and others like him would be well advised to hold
their passions in check until they've asked all the
right questions and thoroughly researched their market.

If there are other people out there making
good money doing more or less what you want
to do (but your idea is better),
by all means, go out and try it.

But if no one is doing it - and people you
trust give you that distant stare when you
tell them about it -

Be smart and put your energies into a business
that has been proven to make money.

If you'd like to suggest Early To Rise to a friend,
please point them to:

Ever Wish Someone Would Teach YOU?

I will:
Mike Stokes
(225) 218-1469