Lead With The Product While
Selling "The Dream"
If the product doesn't make sense,
the business won't either.
Your goal is to develop a
culture of "products first".
This will protect your business
and secure your future because
business has a natural rhythm:
Up and down.
So, you need to anchor to the
strength of your product!
This will stabilize your organization even
when you experience rough waters.
In contrast to MLM, take a look at McDonalds...
With McDonalds, every franchise owner can
potentially be successful, and most are.
McDonalds works because
the fundamental business unit,
the single store, makes a profit...
So, the other stores
(as in, your downline)
are profitable too.
Your typical MLM company is
promoting a sales process
that fundamentally loses money!
Let me explain...
(To be continued...Stay tuned.)
Baton Rouge, LA