Saturday, August 04, 2007

If You Find Yourself in a Hole...

If you find yourself in a hole,
the first thing you need to do,
is stop diggin'.

What does this have to do with marketing?

If you've been in a business
for more than 90 days...

And you're not making money,
get out.

Period. End of discussion.

When they talk about a "two to five year plan,"
they're talking about making serious big-time
money in two to five years...

Not about breaking even
or making pocket change.

The definition of insanity is
continuing to do the same thing
and expecting a different result.

Like banging your head
against a wall.

If it don't make dollars,
it don't make sense.

Mike Stokes
Baton Rouge, LA

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