If you find yourself in a hole,
the first thing you need to do,
is stop diggin'.
What does this have to do with marketing?
If you've been in a business
for more than 90 days...
And you're not making money,
get out.
Period. End of discussion.
When they talk about a "two to five year plan,"
they're talking about making serious big-time
money in two to five years...
Not about breaking even
or making pocket change.
The definition of insanity is
continuing to do the same thing
and expecting a different result.
Like banging your head
against a wall.
If it don't make dollars,
it don't make sense.
Mike Stokes
Baton Rouge, LA
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