Tuesday, August 28, 2007

Follow Up

Sad Business Statistics

- 79% of all leads generated at a trade show aren’t followed up.

- Only 3% of our mail is personal…How do you feel when you

walk out to the mail box and see a personal card addressed
to you? Your clients/prospects are no different.

- Average company loses 50% of its customers every 5 years…

Cost of replacing them can be 6-7 times more expensive.

- 5% increase in customer loyalty will yield 20%-80% to our

bottom line profit…Much wiser to spend money on customer
retention than acquisition.

- For every month that we don’t contact or communicate

with our client, we lose 10% of our influence.

- 82% of all homeowners can’t tell you the name of their

Realtor if they bought their home more than two years ago.

- Just saying thank you to our clients, particularly new clients,

even with only a phone call to do nothing more than saying
thank you, (do not try to sell on this call) will increase your
business by 17%.

- 95% of our customers will purchase from a competitor

on an impulse even if you provide a great service.

Mike Stokes
Baton Rouge, LA

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