Saturday, September 08, 2007

Marketing Basics - Simplicity

Let's get back to basics and
simplicity of this business.

Here are the important things:

1. Targeting a group of people with common wants or needs.

2. Finding out what they perceive as valuable.

3. Offering that to them with a sales process that gets them to buy.

Step one is where most people falter traditionally.

But what I've noticed more and more is that step two is a problem.

People sell their product, service or information too cheaply.


Because they don't know how to create perceived value for

Mike Stokes
Baton Rouge, LA
The Marketing Dashboard

No comments: