Let's get back to basics and
simplicity of this business.
Here are the important things:
1. Targeting a group of people with common wants or needs.
2. Finding out what they perceive as valuable.
3. Offering that to them with a sales process that gets them to buy.
Step one is where most people falter traditionally.
But what I've noticed more and more is that step two is a problem.
People sell their product, service or information too cheaply.
Why?
Because they don't know how to create perceived value for it.
Mike Stokes
Baton Rouge, LA
The Marketing Dashboard
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