One of the premises that sets Magnetic Sponsoring apart from the rest is attraction marketing. Attraction marketing uses developmental techniques that allow you to bring in leads without having to chase them down. The book explains that confidence and conviction are a must if you want to succeed in business. Leaders succeed more than followers. Magnetic Sponsoring offers the knowledge you need to become a leader instead of a follower.
http://www.magneticsponsorings.com/sets-magnetic-sponsoring/
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